-
-
Advisor to the 2004 Olympic Games
-
Even the biggest, most ambitious events pale in comparison to the Olympic Games, which is arguably the largest, most important cultural event in the world. As a market intelligence advisor to the Organizing Committee of the 2004 Olympic Games, I worked with a unique team of cross functional experts, focusing on areas of communications strategy. In parallel, I also worked with some of the leading sponsoring brands (Coca Cola, Heineken, Alpha Credit Bank) advising them on positioning, communications and brand activation in the context of the 2004 Olympic Games.
-
Key Learning: People want to believe in something bigger. Dreaming is contagious
-
-
-
My Book
-
About a decade before the emergence of web2.0, in a small and undeveloped internet market far, far away (Greece), I came to the conclusion that the intersection of technology and culture would revolutionize the way we live and perceive value, as consumers and as marketers. Motivated by this “epiphany” and driven by my passion on new media, I leveraged a network of like-minded professionals and created a continuous research tool that captured the essence of the Greek Internet for almost 3 years. After analyzing behavioral and attitudinal data of the first 40,000 visitors, I co-authored a book that focused on new media and advertising, published by one of the leading Publishers in Greece (Papasotiriou Press).
-
Key Learning: The internet allows us to practice playing our “closet” selfs and get there in the process.
-
